Why HMS?

HMS® gives you an in-depth knowledge about the language of real estate. Join a group of dedicated professionals interested in achieving the standardization and modernization of the currency of real estate, square footage.
Continuing research and education materials, advertising materials that capture the attention of buyers and sellers, and a bi-monthly newsletter, the Institute of Housing Technologies is bringing together local experts to help teach the process of measuring residential square footage and bringing together more information on this influential topic in one resource than previously available anywhere. And, helping to start the discussion about the influence of size or square footage on the overall home valuation process.
Even in markets where the local MLS dos NOT report any square footage information, square footage often still plays a major role in determining home prices. Most practitioners use the square footage information reported by the local tax department instead of the MLS, as it has always been done in the past. Price-per-square-foot is the only method most agents know. Many classes on creating CMA’s specifically mention taking square footage information from public records. It’s openly discussed even in markets that don’t report square footage to MLS.
As an HMS®, you’ll learn to use a subject consumers know and understand to help them recognize your unique expertise. They will recognize the benefits of working with a HMS®, who is truly knowledgeable about the power of square footage in the home valuation process.
Why choose the HMS®? What makes a HMS stand out? If your mind is open to new challenges, possibilities, and opportunities to enhance your business and profession, you can become a mentor, teacher, local or regional instructor, and join the growing membership raising the awareness about this once taboo topic. Attract the interests of your peers and a whole new group of knowledgeable home buyers and sellers, anxious to know they are receiving a fair value in the transaction. The HMS® program offers the most information and education on residential square footage and its influence on the national housing market ever assembled. The measurement portion of the Certification is based on the ANSI® measurement guideline. Now there is a way to enhance your professional image, ensure you are providing your clients with the best possible service, and stand out from the competition. In the biggest transaction of most people’s lives, consumers expect full service, which includes a knowledgeable and caring real estate professional who wants their clients to get the best value for their home. In creating a CMA or appraisal, the final value is dependent on the accuracy of the very first step, determining the accurate size or square footage of the home. In an industry that offers education programs for just about every imaginable subject, there has been an absence of resources for this topic, which is at the heart of every residential transaction. The real estate experts are finally opening the discussion about the methods used to calculate square footage and determine home values. HMS® – the right choice for you and your growing business. Speak the Language of Real Estate – Square Footage.

Why an HMS®?

In a word, knowledge. Like most businesses, the more knowledge a professional possesses, the more successful they become. As a consumer, you want to work with the most knowledgeable person in your area. When you have questions, you want to trust in the answers your expert provides. In this sometimes crazy world of real estate, at least one thing has never changed. Real estate 101 – the home that is priced well sells well. Good market, bad market, no matter the location or circumstances, the fundamentals of real estate success come down to accurate pricing. Accurate pricing from the start, not a reduction after six months of frustration, which doesn’t help the seller or the agent. A key element in any selling scenario is how well a home for sale has been compared to other sold (and active) properties, and how it has been priced to make the best first impression.
With so much attention these days focused on technology, the real estate industry often overlooks a number that provides the very foundation, or the heart of home comparison and valuation; square footage. Other than location, size is the key component in any home pricing process. Pull up any group of CMA’s or pull up one of the growing number of automated valuation services or AVM’s. The first common denominator you will discover is a phrase we all understand and use, but rarely think about its importance; price-per-square-foot. The next time you look at a “sold” listing in MLS, think about the first two numbers you search for. For most people, it’s the “sales price” and the “size.” An HMS® trained professional understands the POWER in this oversimplified calculation, and how important this simple number can be to nervous home buyers and sellers. Many consumers know little about the home buying and selling process, but the vast majority recognize and fully understand this most often used formula, price-per-square-foot. Discover more about the measurement process, the valuation process, and the way to best protect yourself and your clients. A skill that will make you (and your clients) more money. Home Measurement Specialist – a wealth of information and a Certification for today’s real estate professional.
The art of home pricing has never been more important than in this current real estate environment. A home’s size is a key component in any valuation process and this new generation of HGTV® educated buyers and sellers are looking for real estate professionals with the skill to help them make the wisest decisions possible.
Consumers will be drawn to a professional real estate practitioner that has taken the time and effort to become a Home Measurement Specialist (HMS®). Agents and appraisers with the HMS® Certification have a full understanding of measuring residential square footage, and how this information influences the home valuation process. They are fully equipped to answer questions from buyers and sellers, and they have the tools to help clients more accurately price their homes.

HMS Advertising Ideas

For Agents or Owners:

CMA, BPO, AVM? I just want to know the fair value of my home. Too many real estate agents don’t measure homes any longer and when they create a value for you, they base it on the square footage in tax records. Guess what? The square footage in tax records is wrong more than it is right. It’s not their job to measure precise square footage. It’s based on a “guestimate” and that’s not a word you want to hear when calculating the value on your largest, lifetime investment. Before you call an agent, call an HMS®. Or, better yet, call an agent who is an HMS®! Size does matter and an HMS® is an ANSI® expert and the best trained in the business.

For Agents:

HMS®, the most highly trained square footage professionals in the industry. When you want it measured right, call an HMS®.

Take the fear of square footage out of the real estate process. An HMS® will provide you with reproducible square footage dimensions based on the most well-known measurement standard in the world – ANSI®. Don’t trust tax records with something so important. And, don’t trust the agent who measures the way their grandfather taught them. Trust a standard known throughout the industry. Trust in ANSI® and trust in an HMS®.

Let an HMS® help you stand out among your competition. Home buyers and sellers understand price-per-square-foot and you can help them understand the power in getting credit for every square foot. Provided using the ANSI® Measurement Standard, an HMS® helps you protect your clients and yourself. Yes, size does matter!

Using the square footage from tax records causes low CMAs and low appraisals. Don’t get caught in the square footage tax trap. Trust your square footage measurement to an HMS®, and know you are protecting your client’s greatest asset. Avoid surprises during the closing process and know you got it right. An HMS® understands the extraordinary power in price-per-square-foot!

In the hectic world of real estate and liability worries, you can remove one problem completely and work smarter than the competition. An HMS® knows how to measure square footage and knows why it matters. Square footage provides the currency of real estate and an HMS® provides your best protection.

Why measure a house and take the risk? Smart agents trust an HMS®. A Home Measurement Specialist has taken over 14 hours of course time and completed a rigorous examination to ensure they understand the ANSI® Measurement Standard and the power of price-per-square-foot. Like no other certification, an HMS® is uniquely qualified to provide measurements you can trust, and make sure your clients know you care enough to give them the best information available. In the real estate business, square footage means money.

Once an HMS® is certified, they are a source you can call on anytime you have a square footage question. Above grade, below grade, what in the world does a grade have to do with a real estate transaction? Talk to a square footage expert, an HMS®. You will be more valuable to your clients.

A step ahead of the competition. In buying and selling a home, size matters. Trust an HMS® to get this vital number accurate so you can be assured a fair value. When money matters, call an HMS®.

You are often judged by the company you keep. When it comes to square footage and accuracy, your best company is with an HMS®. They know the power of square footage in the home valuation process and the huge impact on a home’s value. In the real estate business, the size of a home is second only to location. Location, location, location will always be true. But, size, size, size will always be one of the two largest influences on real estate values. When you want to get it right and money matters, trust an HMS®.

We live and work in a price-per-square-foot world. Hire an expert, an HMS®. With all the topics real estate agents are required to be experts at, let an HMS® take the fear of square footage out of your business. Make square footage work for you, not against you. Call the best in the business – call an HMS®.

In every residential transaction, at some point, a home’s size will impact its perception of value.  Don’t roll the dice by using the square footage listed in tax records. Trust the square footage experts. Trust an HMS®.


Thinking of buying or selling? You need to know two names; ANSI® and HMS®. In the real estate business, it’s a price-per-square-foot world. Don’t gamble with your largest, lifetime, investment. Can a square footage expert, an HMS®. They measure using the ANSI® Measurement Standard and give you the true size of your home. Only armed with that number, can you learn the fair market value of your home. Don’t take a chance, call an HMS® first!

Yes Virginia, size does matter! In our price-per-square-foot world, getting the fair value for every square foot has never been more important. Trust the most highly educated professionals in the industry; trust an HMS®.

Who do you call when you want to talk to a square footage expert? Well, now you have an option. A Home Measurement Specialist® knows all about the ANSI® Standard and measuring square footage accurately and consistently. Working through advanced training and tough exams, an HMS® earns their square footage wings the old-fashioned way; they work for them.

Thinking of selling? Don’t trust computer values or agents who give you a value without first measuring your home. Call a square footage expert, an HMS®. Let them provide you with the true size of your home. It’s a price-per-square-foot world so don’t leave money on the table when you sell.

Selling your home? If you want to get it right and your money matters, call an HMS®!

Before you list your home for sale get it measured by a professional. Someone who understands the extraordinary power of price-per-square-foot. Let an HMS®, using the ANSI® Standard, give you the number you need to calculate the fair market value of your property.

Want to know the fair value of your home? You can truly know the fair value without knowing the true size of square footage of your home. Call an HMS® and learn the true size based on the ANSI® Measurement Standard. Only then can you determine the fair market value of your home.

Thinking of selling your house? Before you decide on a value you need to know the 2nd most important number in real estate. After location value, size or square footage is the most influence number on a home’s value. Don’t trust inaccurate tax records or computerized valuation that rely on tax records. Call a square footage expert – call an HMS® and make sure you get a fair price for your home.

Before you list your home for sale, have it measured by an HMS®, the square footage experts. We live in a price-per-square-foot world and you want to get credit for every square foot. It’s your money, keep more of it! Trust an HMS® and you’ll be assured your home’s value will be fair.

Size matters when you sell your home. Trust an HMS® to get the size right. Don’t roll the dice with tax records and agents that don’t measure. Hire an HMS, the square footage experts. Make the call BEFORE you list your home for sale.

In 1960, every real estate agent measured every home, before they calculated a listing value. Now, agents have learned to rely on tax records for their square footage and those numbers can cost you tens of thousands of dollars when you sell your home. Get some old-fashioned service that will help you keep your money. Call an HMS®, a square footage expert. Then, you can determine the fair value of your home. In every residential transaction, Size Does Matter!!