HMS Advertising Ideas

For Agents or Owners:

CMA, BPO, AVM? I just want to know the fair value of my home. Too many real estate agents don’t measure homes any longer and when they create a value for you, they base it on the square footage in tax records. Guess what? The square footage in tax records is wrong more than it is right. It’s not their job to measure precise square footage. It’s based on a “guestimate” and that’s not a word you want to hear when calculating the value on your largest, lifetime investment. Before you call an agent, call an HMS®. Or, better yet, call an agent who is an HMS®! Size does matter and an HMS® is an ANSI® expert and the best trained in the business.

For Real Estate Agents

HMS®, the most highly trained square footage professionals in the industry. When you want it measured right, call an HMS®.

Take the fear of square footage out of the real estate process. An HMS® will provide you with reproducible square footage dimensions based on the most well-known measurement standard in the world – ANSI®. Don’t trust tax records with something so important. And, don’t trust the agent who measures the way their grandfather taught them. Trust a standard known throughout the industry. Trust in ANSI® and trust in an HMS®.

Let an HMS® help you stand out among your competition. Home buyers and sellers understand price-per-square-foot and you can help them understand the power in getting credit for every square foot. Provided using the ANSI® Measurement Standard, an HMS® helps you protect your clients and yourself. Yes, size does matter!

Using the square footage from tax records causes low CMAs and low appraisals. Don’t get caught in the square footage tax trap. Trust your square footage measurement to an HMS®,

and know you are protecting your client’s greatest asset. Avoid surprises during the closing process and know you got it right. An HMS® understands the extraordinary power in price-per-square-foot!

In the hectic world of real estate and liability worries, you can remove one problem completely and work smarter than the competition. An HMS® knows how to measure square footage and knows why it matters. Square footage provides the currency of real estate and an HMS® provides your best protection.

Why measure a house and take the risk? Smart agents trust an HMS®. A Home Measurement Specialist has taken over 9 hours of course time and completed a rigorous examination to ensure they understand the ANSI® Measurement Standard and the power of price-per-square-foot. Like no other certification, an HMS® is uniquely qualified to provide measurements you can trust, and make sure your clients know you care enough to give them the best information available. In the real estate business, square footage means money.

Once an HMS® is certified, they are a source you can call on anytime you have a square footage question. Above grade, below grade, what in the world does a grade have to do with a real estate transaction? Talk to a square footage expert, an HMS®. You will be more valuable to your clients.

A step ahead of the competition. In buying and selling a home, size matters. Trust an HMS® to get this vital number accurate so you can be assured a fair value. When money matters, call an HMS®. HMS®, the most highly trained square footage professionals in the industry. When you want it measured right, call an HMS®.

Using the square footage from tax records causes low CMAs and low appraisals. Don’t get caught in the square footage tax trap. Trust your square footage measurement to an HMS®,
You are often judged by the company you keep. When it comes to square footage and accuracy, your best company is with an HMS®. They know the power of square footage in the home valuation process and the huge impact on a home’s value. In the real estate business, the size of a home is second only to location. Location, location, location will always be true. But, size, size, size will always be one of the two largest influences on real estate values. When you want to get it right and money matters, trust an HMS®.

We live and work in a price-per-square-foot world. Hire an expert, an HMS®. With all the topics real estate agents are required to be experts at, let an HMS® take the fear of square footage out of your business. Make square footage work for you, not against you. Call the best in the business – call an HMS®.

In every residential transaction, at some point, a home’s size will impact its perception of value.
Don’t roll the dice by using the square footage listed in tax records. Trust the square footage experts. Trust an HMS®.

For Home Owners

Thinking of buying or selling? You need to know two names; ANSI® and HMS®. In the real estate business, it’s a price-per-square-foot world. Don’t gamble with your largest, lifetime, investment. Can a square footage expert, an HMS®. They measure using the ANSI® Measurement Standard and give you the true size of your home. Only armed with that number, can you learn the fair market value of your home. Don’t take a chance, call an HMS® first!
Yes Virginia, size does matter! In our price-per-square-foot world, getting the fair value for every square foot has never been more important. Trust the most highly educated professionals in the industry; trust an HMS®.

Who do you call when you want to talk to a square footage expert? Well, now you have an option. A Home Measurement Specialist® knows all about the ANSI® Standard and measuring square footage accurately and consistently. Working through advanced training and tough exams, an HMS® earns their square footage wings the old-fashioned way; they work for them.
Thinking of selling? Don’t trust computer values or agents who give you a value without first measuring your home. Call a square footage expert, an HMS®. Let them provide you with the true size of your home. It’s a price-per-square-foot world so don’t leave money on the table when you sell.

Selling your home?

If you want to get it right and your money matters, call an HMS®!

Before you list your home for sale get it measured by a professional. Someone who understands the extraordinary power of price-per-square-foot. Let an HMS®, using the ANSI® Standard, give you the number you need to calculate the fair market value of your property.
Want to know the fair value of your home? You can truly know the fair value without knowing the true size of square footage of your home. Call an HMS® and learn the true size based on the ANSI® Measurement Standard. Only then can you determine the fair market value of your home.

Thinking of selling your house?
Before you decide on a value you need to know the 2nd most important number in real estate. After location value, size or square footage is the most influence number on a home’s value. Don’t trust inaccurate tax records or computerized valuation that rely on tax records. Call a square footage expert – call an HMS® and make sure you get a fair price for your home.

Before you list your home for sale, have it measured by an HMS®, the square footage experts. We live in a price-per-square-foot world and you want to get credit for every square foot. It’s your money, keep more of it! Trust an HMS® and you’ll be assured your home’s value will be fair.

Size matters when you sell your home. Trust an HMS® to get the size right. Don’t roll the dice with tax records and agents that don’t measure. Hire an HMS, the square footage experts. Make the call BEFORE you list your home for sale.

In 1960, every real estate agent measured every home, before they calculated a listing value. Now, agents have learned to rely on tax records for their square footage and those numbers can cost you tens of thousands of dollars when you sell your home. Get some old-fashioned service that will help you keep your money. Call an HMS®, a square footage expert. Then, you can determine the fair value of your home. In every residential transaction, Size Does Matter!!